Typically, anchor text does flow through 301 redirect. But, we don’t promise that would always happen. So the question if it carries through all 301 redirects; not necessarily. We reserve the right to score not only links and how we determine the weight and trust of the link, but also the trust we have for the redirects.
I can tell you that if your sole method of link building is trying to get 301 redirects, that’s going to be pretty conspicuous. We log all of the redirects we see, just like we log all of the links that we see. So if all your incoming anchor texts are through 301 redirects, that’s going to appear pretty strange, especially because whenever we go looking through our tools, that would be a pretty abnormal thing to do.
My advice is: make a great site that attracts links naturally because it’s a fantastic resource, and don’t worry ‘Oh, can I try to get some PageRank or some anchor text in some way that search engines might not be able to catch, or other people might not be able to follow’.
If you get that organic, long-term sort of links, links that are given freely because you have a great resource – those are the links that typically last the best and have the most impact.
Related posts:
- As Google’s algorithms evolve, is it better to have exceptional links and mediocre content, or exceptional content and mediocre links? By links I mean inbound link quality/quantity. Can you sites with awesome content outrank mediocre/established sites?
- If you have inbound links from reputable sites, but those sites do not show up in a link:webname.com search, does this mean you are not getting any “credit” in Google’s eyes for having inbound links?
- Are different sites treated differently? E.G. are blogs treated differently than e-commerce sites? Does Google attempt to figure out the context of a site or are all websites equal?
- Does using a class or an id in a header tag:
text
instead of using plain headers:text
interfere with the way search engines see and understand headings? - Does Google treat links in footers differently than links surrounded by text (e. g. in a paragraph)?
