Believe it or not, we have a lot of big brands that say ‘We don’t show up as often as we should show up’ so it’s safe to assume that Mom and Pops yell at us for saying that big brands rank higher than they should, and the big brands yell at us, saying ‘Well, we’re really, really important in the real world, we should show up more in the search results than the Mom and Pops’.
We just try to say what the best page for user is when we try to return that page. So, I would not agree with the premise of your question that big brands always do well, regardless of whether they have any content or not.
The big brands feel that they don’t so as well as they should. We try to return the best quality page and that’s just the easiest decision to make; what is the best page, how do we find the page, how do we return it to the users.
That’s the sort of test we use in out scoring.
Related posts:
- Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “yes” – what’s Google’s definition of a brand? Inspired by Aaron Wall’s post www.seobook.com/google-branding
- If you have a lot of blog content for a new section of a site (100+ pages), is it best to release it over a period of time or is it fine to just unleash 100 pages?
- As Google’s algorithms evolve, is it better to have exceptional links and mediocre content, or exceptional content and mediocre links? By links I mean inbound link quality/quantity. Can you sites with awesome content outrank mediocre/established sites?
- If you have inbound links from reputable sites, but those sites do not show up in a link:webname.com search, does this mean you are not getting any “credit” in Google’s eyes for having inbound links?
- Hi Matt, what are your opinions on optimizing an Ecommerce website where the main pages/products may not necessarily be rich in content?
