Does the position of keywords in the URL affect ranking? Example: example.com/keyword/London is better than example.com/London/keyword

by admin on October 15, 2009

Truthfully, I wouldn’t really obsess with it at that level of detail. It does help a little bit to have keywords in the URL. It doesn’t help so much that you should go stuffing a ton of keywords into your URL.

If there’s a convenient way that’s good for users where you have 4-5 keywords that, might be worthwhile. But I wouldn’t obsess about it to the level of how deep is the URL in the path or how am I combining it.

For example, on my blog when I do a post, I’ll take the first 4-5 words or 2-3 words related to that post and I’ll use that as the URL. But you don’t need to make 7, 8, 10, 20 words because that just looks spammy to users and people will probably not click through as much in the first place.

Position is going to be a very, very second order kind of thing of keywords in the URLs. I would not worry about that so much as having a great content that people want to link to and people want to find about.

Related posts:

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  2. When will Google create software similar to Web Position so that SEOs, spam fighters and regular webmasters can check rankings etc. without violating the guidelines? Why not make a better product instead of going to war against these products?
  3. I keep a “blogroll” page with link to all my friends’ blogs on my blog. Will that affect my blog’s reputation in Google? Recently my friend lost a PR5 to 0 for such a page.
  4. Are titles and description tags helpful to increase the organic CTR – clicks generated from organic (unpaid) search – which in turn will help in better ranking with a personalized search perspective?
  5. In the search results, Google will often display a snippet appropriate to the specific search query – often disregarding the meta description. Is Google doing away with meta description use like they did with meta keywords?

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