The answer is that it‘s not something that we look at very closely at all, not meta geo tags. We tend to look at the IP address, we tend to look at the GTLD or the CCLD, that’s the country code TLD; to level domains, so .fr or .de etc.
There’s also something in Google’s Webmaster Tools where you can say ‘My site is not just a .com that is for the entire world, it’s a British .com’ or ’ It’s a .com that really pertains to New Zealand or Australia’.
So, you can highlight and say ‘Ok, this .com is really about Germany’ or Canada or whatever your country is.
But, typically, geo tags that are in meta tags are not as useful and we don’t tend to give those as much weight, if at all. I would spend your time trying to make sure you have the right domain name, trying to make sure it has the right IP address if you can, and definitely if you have content that’s geo located, even if it’s subdomain or subdirectory, you can specify that within Google’s Webmaster Tools and say ‘Yes, this is relevant for this particular country’.
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