Analytics is a tool for your website. The question is, if I have Web 2.0 website, can Google help me?
I think that the answer is yes, because as I recall, and I’m not the expert of Google Analytics, I love those guys but I don’t talk to them that often, I think that we do provide analytics solutions for Flash these days, and also for Ajax.
So there are ways to track internal events on your page. There are hooks where you can say ‘OK, I got to this part of my HTML, fire off some sort of things that Analytics can use’.
I have to double check and do a little bit of research to verify that, but if you do have a rich website with all sorts of interesting things, I think you can use Google Analytics for different events and track that. You have to do a little more work than if it’s just static HTML, but you’re already doing more work to make a rich Web 2.0 experience anyway.
I think it’s possible, you just have to put some more thought on what are the events I want to track, and can I insert these hooks to sort of track visitors as they go through the funnel and how they convert.
Related posts:
- Has Google changed the relevancy it awards to Social Media sites in the last six months?
- When will you commence work on improving the information provided in Google (Webmaster Tools) as per the suggestion you would at the start of the year?
- Is Google aggregating SearchWiki data with Analytics for rankings?
- When do you reckon Rich Snippets will be made widely available? Can I suggest a tool in Google Webmaster Tools that lets you view (or preview) Rich Snippets from your site?
- Can you confirm if the Google SERPs are moving to Ajax, http://tinyurl.com/be5shp, if so how do you think it will affect analytics which rely on the keyword information being in the URL?
