I’m not going to say which SEO agency I personally recommend because you never know; things can change, people change their policy, you never know exactly what different agencies might be doing.
I’ll give you a general answer to the question.
If you search for ‘Google SEO Guidelines” or something like that, we have an entire page on our Webmaster Help Center; it sort of says ‘Here’s some things to sort of look out for and here are some things to look for in an SEO’.
So, things like references, they should be able to tell you exactly what they’re going to do, like if they’re going to wave some magic smoke and not tell you what they’re doing, be a little worried about that. You might find that what they’re saying boring, but they should be very transparent about what they’re doing: ‘Oh, I’m going to change the site architecture, I’m going to do all this’, they should be completely upfront about those sorts of things.
We’ve changed our SEO guidelines; they used to be a little bit more controversial, now they’re much more focused about ‘Here’s some great ways to identify them’, so it is a really good page so I recommend you check it out.
There are lots of great SEOs out there. If an SEO gives you sort of a queasy feeling or they seem a little bit of shady, or fly by night; there are lots of SEOs out there. Don’t go with anybody where you’re worried that you can’t leave them, or you just get a bad feeling from them.
There are lots of good SEOs out there.
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