It’s absolutely true. If you do a search for ‘car insurance’ on Google.co.uk, you are more likely to see, for example, TescoFinance.Com, or Churchill.Com, some sites that are definitely UK focused, that even mention UK in the title, but are not necessarily .co.uk.
The short answer is that, as we get better, we are more willing to show .coms if we think that they are really relevant to a given country. I think that everybody kind of got used to the idea that if you search on Google.co.uk, you’re only going to get .uk.
That’s not the right attitude. If the best results for a British searcher is something that ends in .com, we sill want to show that to the British searcher.
So, that is probably the change that we’re not going to revert. If you see things where it’s an irrelevant .com or a .com that has nothing at all to do with UK, or Australia or New Zealand, or whatever it is that your country market is, then we’d definitely be interested in hearing about that.
But, as we continue to know more about which websites are associated with which countries, I do expect we’ll show .coms a little bit more often in some different countries. So, that’s just something that we’re getting a little bit better at detecting; TescoFinance.Com is still about the UK market and it’s still really useful to a British surfer and we’re willing to show .coms a little bit more to people over time.
Related posts:
- Hi Matt, could you confirm whether the geographic location of the web host has any significant ranking factors for organic SEO?
- A client has a leading competitor who has created 100 or so blog sites with little depth – Google gives them a top ranking on every related term in the industry. Why does this tactic still win? I thought this was crap hat tactics.
- Mike’s blog rules
