While website design is somewhat subjective, there are best practices you should follow for effective web design. The design of your site is one of the most vital factors when it comes to the success of your website. When choosing a Website Design Company, it is also important that they build it with Search Engine Optimization (SEO) in mind as it’ll help you gain more visitors.
Visitors are quick to judge your credibility based on your website. As a result, you’ll find it also influences conversions, bounce rate, and more. Instead of playing guessing games or making assumptions, it’s in your best interest to do what’s proven to work when it comes to tips for effective web design.
1. Take into Account Page Layout & Formatting
One tip for effective web design is to know that the layout of your page is extremely important. It has to do with where you put content, links, and pictures, and even the size of the text you use. Ideally, you should use an average size font and take into consideration the color of the background and the font. You want your website to be easy to read. Avoid putting text in images because search engines can’t read what’s inside them. Also, pay attention to speed and make sure your website is fast for the best results.
2. Do Your Keyword Research
It’s wise that you take your time to do some research on the keywords that you want to use on your website. Keywords are the primary factor used to determine SEO for a website. You can give yourself some direction when you’re planning out your website by knowing which keywords are best to use. You want to find out what people are searching for and to have a good idea of what the competition is like. Avoid overusing keywords and use them once about every 100 words.
3. Create Relevant Content
Another essential aspect of building a website is the content. One tip for effective web design is to create content that’s relevant and timely. Content is a very important part of your website.
You should plan out your content in advance and pay special attention to the homepage since this is what people will initially click to and it will help them determine if they want to keep navigating through and around. You need to pull users in and motivate them to want to read and learn more. Use common knowledge words and keep the content fairly simple to understand.
4. Pay Attention to Navigation & User Experience
Keep user experience and usability in mind right from the start, which will help with SEO. Keep the overall experience of using your website to be seamless and smooth. You also want your website to be easy to navigate. You create a negative user experience when it becomes frustrating to use your website and get around it. Your business might not only lose a customer, but it might negatively impact your SEO rankings as well.
Choosing a Website Design Company
Are you ready to take your web design to the next level? Then, we encourage you to get in touch with our Website Design Company so we can get the conversation started today.